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Digital Marketing Head role with a Growing Fintech

4 - 9 Years


INR 18,00,000 - 33,00,000 PA.

Posted: 42 days ago

Job Description

Dear Applicants,

We are having an exciting job opportunity with a growing Fintech company in Mumbai.

  • Lead and support the implementation of our paid and organic marketing strategies.
  • Create marketing strategies to increase reach organically.
  • Examine correlations between prospecting activities, revenue, and budget.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports or another company-specific tool.
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
  • Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Monitor market intelligence and keep track on competitor movement and market situation.

Additional Requirements:

  • A proven track record of successful marketing campaigns. In-depth knowledge of Seo, sem.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks.
  • Hands-on experience in handling marketing budgets and forecasting/reporting results.
  • Strategic thinker with great analytical skills.
  • Must come with prior digital marketing experience with a mid or large scale startup with recognizable digital marketing reach.
  • Experience with Financial Services or Lending companies helpful, but not mandatory.
Interested candidates can mail their resume at

Salary: INR 18,00,000 - 33,00,000 PA.
Industry: Banking / Financial Services / Broking
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Senior Management
Role: Head/VP/GM/ Mgr-Online/Digital Marketing
Employment Type: Full Time, Permanent

Desired Candidate Profile

Doctorate - Doctorate Not Required

Company Profile

Laksh Human Resource India Private Limited
Promoted and led by an IIM Alumnus, Laksh Human Resources is an integrated HR solutions company providing Executive Search and Recruitment, HR Advisory, Employee Development and Staffing services. Headquartered in Noi da, Laksh provides value-added services to a broad range of industry sectors through a growing network across India. Employment is at the core of any flourishing economy and people build successful organizations. Laksh Human Resources has been created to enhance skills in a growth economy and to partner enterprises in identifying the right talent.
View Contact Details+
Contact Details

Recruiter Name:Pooja Dhama

Contact Company:Laksh Human Resource India Private Limited